20 Ways Digital Signage Enhances the Customer Experience

23/10/2009

How can we enhance the customer experience and boost sales?

• Reduce perceived wait time while in line for dwell areas.

• Show where a shopper is in line and when he or she will be ready to be served.

• Connect consumers with opportunities outside of the venue.

• “Localize” a venue by providing community information.

• Provide useful product information.

• Serve as a bridge between store associates and customers by providing useful information about store layout, special promotions, etc.

• Solve immediate problems (e.g., what’s for dinner tonight, what movie to see this weekend).

• Serve as a homepage for the venue by showcasing various aspects about the venue and its offerings.

• Promote in-venue/in-store events such as live workshops, classes, concerts and such.

• Take a product “out of the box” and demonstrate how it provides solutions.

• Provide customers a takeaway such as a cool how-to tip or even something as simple as a trivia tidbit.

• Give shoppers an easy-to-access notification on hot, new products that they might want (or might not have known that they wanted!).

• Provide shelf-level information such as the small interactive screens that help people go just a bit deeper with product information to determine if a product is right for them.

• Help train associates.

• Use interactive digital signage as a decision tool to help shoppers quickly find the product for their needs.

• Use digital signage for PR to inform customers about the venue’s good will, charity efforts or community giving.

• Welcome customers into an environment/shopping experience.

• Set the stage for a return visit and/or follow up the current experience by urging customers to go online when they return home, thereby becoming a true brand advocate.

• Help the customer find a particular section or department, which is another aid to getting the customer in and out of the store quickly.

• Provide variety and excitement through changing digital content, which can lead to a great brand experience and positive customer experience.