Music Profiling

For a single venue or a multination chain, Imagesound start the process of building a music profile at the same point by firstly understanding your brand values, the retail environment you want to create and exactly who your target customers are.

Once we understand the objectives you have for playing music in your retail environment we apply Imagesound’s extensive musical resources and skills to create a unique music collection or channel. With access to tens of thousands of music tracks our experienced music consultants balance the mix of artists, styles, genres, eras and tempos to complement your trading style and pattern.

Individual tracks, styles or tempos are weighted for high or low rotation and unique daily Playlists are generated for each and every trading day. Day Parting is used to pre-scheduled changes in the blend of music style, era and tempo of track selection to match known trading pattern changes.

An Imagesound music profile lets your customers know, in an instant, they are in the right place at the right time.

“We work closely with Imagesound music consultants to make sure music is an integral and positive element of a visit to any Caffe Nero. ”
Paul Ettinger